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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Blog
12
th
Jul 2012
Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!
Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.
Brown Goods
02
nd
Jul 2012
Brown Goods Sector Report, Issue 12, May 2012
A 360˚ analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Audio & Accessories, Cameras & Camcorders, PCs & Laptops, Phones & Accessories, TVs & DVD players.
Webinars
01
st
Apr 2008
Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be.
This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world.
Warren Cowan, Greenlight's CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you're spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.
5 ways to maximise profits in Paid Search
Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be.
This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world.
Warren Cowan, Greenlight's CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you're spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.
Brown Goods
01
st
Sep 2010
Brown Goods Sector Report, Issue 7, September 2010
A 360 analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of he search market for your sector right now. From the size of your potential audience to the top performing queries. It's all here.
Product focus: cameras and camcorders, DVD players and recorders, entertainment products, PC's and laptops, and TVs.
Brown Goods
01
st
Jun 2010
Brown Goods Sector Report, Issue 6, June 2010
A 360˚ analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: cameras and camcorders, DVD players and recorders, entertainment products, PCs and laptops and TVs.
Brown Goods
01
st
Mar 2010
Brown Goods Sector Report, Issue 5, March 2010
A 360˚ analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: cameras and camcorders, DVD players and recorders, entertainment products, PCs and laptops and TVs.
Brown Goods
01
st
Nov 2009
Brown Goods Sector Report, Issue 4, November 2009
A 360˚ analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: cameras and camcorders, DVD players and recorders, entertainment products, PCs and laptops and TVs.
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