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07 th Feb 2013

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Advertising , Adwords , and more...
Blog Blog
05 th Feb 2013

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Advertising , Apple , Brands , and more...
Press Press
05 th Feb 2013

‘iPhone 5’ searches up a staggering 594%

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from Greenlight shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. In fact, search volumes for the term ‘iPhone 5’ saw a dramatic 594% jump. The opposite was true for the term ‘Blackberry’. Just last week, its inventor, Research in Motion (RIM), showed off two new smartphones for its newly built BlackBerry 10 operating system.

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Advertising , Adwords , Apple , and more...
Blog Blog
31 st Jan 2013

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Advertising , Brands , and more...
Press Press
31 st Jan 2013

Facebook ad revenues are up - but is the trajectory sustainable?

Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of the Social Network’s overall ad revenues. However, according to Andreas Pouros, COO at Greenlight, there are indicators Facebook has achieved this growth by being as aggressive as it can be in pushing advertising to the masses within the confines it currently works in. Research* from the agency also suggests consumer apathy could pose a significant threat to future growth.

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Advertising , Brands , and more...
Press Press
15 th Jan 2013

Facebook’s Graph Search – A story of ‘Three’ Halves

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.

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Advertising , Brands , and more...
Press Press
15 th Jan 2013

Facebook Mystery: Search and Mobile Ad Revenue – prime indicators of what’s to follow

Ahead of Facebook’s ’'Come see what we're building” mystery press conference taking place at its Californian headquarters today, speculation is rife as to exactly what the social network will be unveiling. According to Andreas Pouros, chief operating officer at Greenlight, two things are poignantly clear and are likely to be the key indicators as to what Facebook will be revealing.

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Advertising , Apple , Brands , and more...
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