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Blog Blog
26 th Oct 2009

Twittle & Twing - Why Google and Bing need Twitter data.

First it was Microsoft, followed a day later by Google.  At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.

The terms of the deal aren't known, but it probably represents the first time T...

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Blog Blog
21 st Dec 2010

2011 SEO Predictions

What’s in store for natural search in 2011? Among other things, we are predicting Google and Bing will offer app search before the year is out, competition between Bing and Google will hot up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resource they spend on less valuable content and maximise the focus on everything else.

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Blog Blog
19 th Jun 2009

Top stories June 2009

Bing Microsoft launches Bing supported by $100m advertising drive
The big news this month is that Microsoft launched its new search engine, Bing, on 28 May, its fourth new engine in five years and a replacement for last year's Live Search.

The company described it as 'specifically designed to build on...

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Blog Blog
01 st Mar 2011

Two channels. One search. Zero excuses

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.

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Blog Blog
22 nd Sep 2011

Pagination for SEO

Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.

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Blog Blog
27 th Apr 2011

Search Alliance – A genuine competitor to Google in EMEA becoming more distant

The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now been confirmed, meaning Yahoo! and Microsoft's Bing will continue to operate as separate platforms for the foreseeable future, all of 2011 at least. But why the sudden change in strategy? Advertisers and Agencies were led to believe the Alliance would finally provide a credible alternative to Google, and sources had suggested the migration in the US, while not error free, was considered to be successful.

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Blog Blog
31 st Mar 2011

Google +1 - Striiiiike three, and you're out!

Today's limited release by Google of its new "+1" or "plus one" feature inevitably has the Internet awash with buzz and speculation about its impacts and the implications it will have for online marketers. What do Greenlighters have to say about +1? Let's find out...

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