19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
First it was Microsoft, followed a day later by Google. At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.
The terms of the deal aren't known, but it probably represents the first time T...
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