19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
London, 19 February, 2010 - Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators. This will mean Bing powers the natural search results for Yahoo!, while Yahoo! handles advertising for Bing.
In a press release last...
London, 2 December, 2009 - Google has announced a change to it's so called "First Click Free" policy. It used to say that newspapers and other subscription sites are allowed to erect pay walls around their content while still letting Google in to index (and subsequently rank) that content in its...
Google’s own social endeavours with Google+ might be more successful than most have initially speculated
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