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Press Press
03 rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, leading search marketing specialist and technology firm Greenlight, is sceptical it will finally deliver on being a serious Google competit

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Press Press
08 th Nov 2010

Google’s Street View privacy breach damaging to user confidence in the brand

Google has escaped a fine for collecting personal data - including email addresses and passwords - being used in UK public Wi-Fi spots. Despite labelling the act as a "significant breach" of the Data Protection Act that was "not fair or lawful"...

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Press Press
19 th Feb 2010

Search will be a two horse race by the end of the year, attention to “Microhoo”

London, 19 February, 2010 - Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators. This will mean Bing powers the natural search results for Yahoo!, while Yahoo! handles advertising for Bing.

In a press release last...

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Press Press
02 nd Dec 2009

Google’s “First Click Free” policy weakens Microsoft’s hand in its struggle to improve Bing

London, 2 December, 2009 - Google has announced a change to it's so called "First Click Free" policy. It used to say that newspapers and other subscription sites are allowed to erect pay walls around their content while still letting Google in to index (and subsequently rank) that content in its...

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Blog Blog
30 th May 2012

Google beats Facebook when it comes to sites and services most used on mobile phones

45% of UK internet users have accessed the Internet on the go via their mobile device according to the ONS. Whilst many might think the most visited site or application would be Facebook, with users wanting to update profiles, upload pictures, post comments and share opinions with their friends, Greenlight's Search & Social Media Survey (2011-2012), reveals otherwise.

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Bing , Facebook , Google , and more...
Blog Blog
30 th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , CTR , and more...
Blog Blog
27 th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
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