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05 th Feb 2013

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Advertising , Apple , Brands , and more...
Press Press
05 th Feb 2013

‘iPhone 5’ searches up a staggering 594%

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from Greenlight shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. In fact, search volumes for the term ‘iPhone 5’ saw a dramatic 594% jump. The opposite was true for the term ‘Blackberry’. Just last week, its inventor, Research in Motion (RIM), showed off two new smartphones for its newly built BlackBerry 10 operating system.

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Advertising , Adwords , Apple , and more...
Press Press
15 th Jan 2013

Facebook Mystery: Search and Mobile Ad Revenue – prime indicators of what’s to follow

Ahead of Facebook’s ’'Come see what we're building” mystery press conference taking place at its Californian headquarters today, speculation is rife as to exactly what the social network will be unveiling. According to Andreas Pouros, chief operating officer at Greenlight, two things are poignantly clear and are likely to be the key indicators as to what Facebook will be revealing.

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Advertising , Apple , Brands , and more...
Blog Blog
08 th Aug 2012

'iPhone 5' pulls in the searches for Consumer Electronics

Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories subsector.

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Apple , Brands , Brown Goods , and more...
Press Press
08 th Aug 2012

Apple and Amazon dominate online space for Brown Goods

Amazon UK was the most visible brown goods advertiser online, Apple remained the most visible website for brown goods-related searches whilst the keyword ‘iPhone 5’ received the highest number of queries, reveals Greenlight's latest report covering Brown Goods.

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Apple , Brands , Brown Goods , and more...
Press Press
27 th Jul 2012

Facebook ad revenue slowdown – a mobile problem

With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. In Greenlight's view, if a phone is now not part of its plans, Facebook has a mobile problem on its hands.

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Apple , Facebook , Google , and more...