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22 nd Aug 2012

Why Google Is Looking Beyond The Last Click

Customers may make purchase choices at varying points during the search process, and therefore you need to ensure that your search advertising is effective before they have made these choices and not after. Gabriel Hughes Phd, Head of Attribution Google Northern and Central Europe, shares insights on why advertisers would do well to look beyond the last click when it comes to attribution modelling.

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Analytics , Attribution , CPC , and more...
Press Press
10 th Aug 2012

Gmail in search results will make site visit data tricky to track for marketers

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. This, says Adam Bunn, Director of SEO at Greenlight, will over time, make personalised search a bigger deal, and swell the number of visits to sites that can’t be tracked to the keyword level due to logged in users appearing as “not provided” or similar in Google analytics. Marketers will need to seek out technology solutions to help plug the data void.

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Analytics , CTR , Google , and more...
Blog Blog
10 th Aug 2012

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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Analytics , CTR , Google , and more...
Blog Blog
08 th Aug 2012

Buying Cycle – The Need for Marketing and Management Alignment

Attribution and the Buying Cycle seem to be the hot topic of the moment and are changing marketer’s approaches to online marketing. However, in the lead up to implementation, it is important to ensure you have a clear plan and in tandem, have the ability and agility to change or react to the insights a good attribution provider/tool can bring.

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Analytics , Attribution , and more...
Blog Blog
24 th Jul 2012

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.

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Analytics , Brands , Facebook , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
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