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Blog Blog
25 th Jun 2007

Google ban gambling ads

Google has stunned the gaming community by prohibiting all forms of gambling advertising on AdWords, including bingo and play-for-fun sites.

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Blog Blog
14 th Feb 2008

Are you tracking your search activity or struggling to see the value in it?

The findings from trade organisation European Interactive Advertising Association (EIAA) indicate that advertisers are diverting spend away from TV and print into online. Much of this transition will see online ad spend rise by over 65% in 2008. A big part of this expansion includes a boost in E...

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Blog Blog
25 th Oct 2011

Google’s Dynamic Search Ads - Good but not Great (yet)

“16% of all search queries that happen on Google every day have never been searched for before”, so says Google. A bit of a shocking statement, one which stokes the idea that no matter how comprehensive your AdWords accounts, you will always continue to miss vital search terms. Google followed this up with the launch of its new feature for Adwords, ‘Dynamic Search Ads,’ which would appear to be a step in the right direction towards uncovering some of these search terms.

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Blog Blog
19 th Oct 2011

Are your landing pages ready for Google’s Ad quality improvements?

Earlier this month, Google announced on its official blog (adwords.blogspot.com) that the ad quality would soon be changing to give the landing page more weighting when determining the Quality Score and Ad Rank i.e. ads with landing pages Google deems to be most relevant to a respective search query, will be able to rank higher for lower cost-per-click (CPC) bids. In August, the changes were tested in Brazil, Spain, Portugal and Spanish-speaking Latin America.

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Blog Blog
21 st Jan 2011

Online Advertising - Google’s Session Based Clicks are not just wasted clicks and increased spend

Though not a particularly new initiative, Google’s “Session Based Clicks” (SBC), have recently come under fire. According to a report in the Wall Street Journal, a number of online advertisers have seen the cost of their Adwords expenditure increase at the same time as wasted, irrelevant clicks – some say up to 10%, as a result of Google’s SBC algorithm. SBC should not cause an advertiser any real inflation in costs and wasted clicks. It can help online advertisers identify new opportunities as well as incremental sales and enquiries.

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Blog Blog
17 th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Blog Blog
23 rd Nov 2011

Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

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