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07 th Mar 2013

Facebook banks on replicating mobile Ad success with its News Feed redesign

Facebook today formally unveiled the redesign of its News Feed. Whilst Facebook has taken the success of advertising in peoples’ newsfeeds on mobile and based its News Feed redesign on mirroring that format (or close to it) on all devises, which should boost revenues, the conflict between user experience and driving more ad dollars looms large.

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Advertising , Brands , and more...
Press Press
01 st Mar 2013

UK Car Insurance: Go Compare holds its lead in Google advertising listings

Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.

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Advertising , Brands , and more...
Press Press
07 th Feb 2013

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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Advertising , Analytics , and more...
Blog Blog
07 th Feb 2013

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Advertising , Adwords , and more...
Blog Blog
05 th Feb 2013

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Advertising , Apple , Brands , and more...
Press Press
05 th Feb 2013

‘iPhone 5’ searches up a staggering 594%

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from Greenlight shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. In fact, search volumes for the term ‘iPhone 5’ saw a dramatic 594% jump. The opposite was true for the term ‘Blackberry’. Just last week, its inventor, Research in Motion (RIM), showed off two new smartphones for its newly built BlackBerry 10 operating system.

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Advertising , Adwords , Apple , and more...
Blog Blog
31 st Jan 2013

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Advertising , Brands , and more...
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