Yesenia Hernandez

Yesenia Hernandez

Yesenia Hernandez is a Paid Media Account Manager. Currently, she manages clients across 14 marketplaces and oversees strategy, manages spend and also helps educate and inform clients on the importance of paid search.


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Blog Blog
19 th Oct 2011

Are your landing pages ready for Google’s Ad quality improvements?

Earlier this month, Google announced on its official blog (adwords.blogspot.com) that the ad quality would soon be changing to give the landing page more weighting when determining the Quality Score and Ad Rank i.e. ads with landing pages Google deems to be most relevant to a respective search query, will be able to rank higher for lower cost-per-click (CPC) bids. In August, the changes were tested in Brazil, Spain, Portugal and Spanish-speaking Latin America.