Blog
Magazine
Press
Roundtable
Whitepaper
Facebook
Twitter
Sector Reports
Google
-
Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
-
Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
-
Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Warren Cowan
Warren Cowan is CEO at Greenlight which he founded in 2001. Warren has worked exclusively in the search marketing industry for over 13 years. He has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, while actively directing and driving the company’s 115 strong team in its global growth and product development.
Blog
Greenlight scoops another IDM award!
I'm very proud to announce that Greenlight's paid search expertise and creativity have been recognised nationally for our work with Radisson Edwardian! Last Thursday I attended the IDM gala dinner at the Royal Garden Hotel in Kensington and was delighted to receive our award in the digital categ...
Blog
Searching for responses to a crisis
In Mandarin the word 'crisis' is composed of two characters; one represents danger, the other opportunity. It's these polarised realities that should form the backbone of any strategy for dealing with the whole gamut of possible calamities that could befall your business. The immediacy of search...
Blog
Parasitic paid search – Part 1
Up and down the country in marketing departments far and wide, people are summarily passing judgement on keywords and executing them from campaigns because they don't cost in, do the numbers, make the results, and get the returns.
But not many marketers have the time to ask why. The naive math of...
Blog
Crossing the pond with your search engine marketing strategy
Blog
What a 'Quant Jock' can do for your paid search profits!
There's a new wind that's been blowing on the paid search management front and it stands to save people a lot of time in the way they manage paid search and produce considerably better returns in the process.
The change represents an evolution in paid search management systems. It sees technology...
Blog
Watching is down. Searching and socialising are on the up.
Audiences are on the move and marketers need to shift their focus to follow them if they want to continue growing or retaining their market share.
According to recent findings by the European Interactive Advertising Association (EIAA), the internet is rivalling TV and outstripping print and outdo...
Blog
Hold the front page....Man has turkey sandwich!
Google released real-time search this week, incorporating Twitter and kin. So we at Greenlight took it for a road test. We evaluated what the pros and cons are for users and for marketers. Amidst all the hype, I can't help feeling the usefulness of the results seems to range from the incon...
Archive
Receive Updates
Create a customised RSS feed and receive regular notifications of what’s happening at Gossip - Greenlight!
Create RSS
Please subscribe to receive our emails and get full access to all of the articles within Gossip.
