Stuart Johnstone

Stuart Johnstone
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Blog Blog
29 th Aug 2007

Contextual advertising within the PPC mix

Pay per click (PPC) advertising has become a central part of the digital marketing mix and has enjoyed massive year on year growth since its inception. However, despite the global adoption of this unique and lucrative form of advertising, there are still untapped territories within the paid search offering. One such area is the content match or contextual element offered by most of the major networks (Google, Yahoo!, MSN Ask).

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