GOSSIP - Greenlight

30 ^th Jul 2007

Google set to spend $4.6bn on becoming telecom player if rules suit

Google will move into the telecoms market by spending $4.6 billion (£2.2 billion) on mobile phone spectrum in the United States if certain conditions are met when the airwaves are auctioned. The search company said that it would spend the money if the Federal Communications Commission (FCC) adopted certain rules for the auction process, such as forcing carriers to lease spectrum to others offering services at wholesale rates.

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30 ^th Jul 2007

Microsoft moves to protect search records

Microsoft has chipped in with its own claim to internet search privacy protection by announcing it will make all records of search queries anonymous after 18 months. Google, the leader in internet search, said in March that it would limit the period it kept personal information relating to search queries to 18 months, and last week said its 'cookies' - the files a website stores in a user's computer so it can be identified the next time it visits - would expire after 2 years.

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30 ^th Jul 2007

Personalised AdWords

Personalized Google ads from Wiep illustrates how Google is personalizing ads for people based on their previous search query. For example, you can do a search for weather forecast, then conduct a new search on holiday in Spain, and then do another search on weather forecast and you should then see ads for weather reports in Spain.

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22 ^nd Jun 2007

Distilling Universal Search

When Google announced universal search critics latched onto something that has been done a dozen times before by other engines. Never mind the fact that it has been tested in one form or another with the "OneBox" on Google for some time now. I am not sure what is actually new.

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30 ^th Jul 2007

The search wars are going mobile

The telecom and Internet industries are colliding head-on in competition for control of the consumer mobile search business. Telecom carriers, handset manufacturers, publishers, directory and yellow pages companies, Silicon Valley giants and a gaggle of start-ups are squaring off to contend for the title of mobile search champion. Each is trying to convince marketers that it is the natural inheritor of mobile search.

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30 ^th Jul 2007

Online shoppers in no hurry to buy

The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.

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22 ^nd Jun 2007

eBay pulls ads from Google ad network

eBay has pulled all of its paid search ads from Google's AdWords network in the U.S., an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.

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