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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Monica Shaw
Monica currently focuses on social media and web technologies, working with a diverse range of businesses to help them make sense of the web. She has provided insights to major brands like Cadbury, Carphone Warehouse and Volkswagen. Part of Greenlight's Social Media team, Monica uses the internal framework to research and report on topics of global interest.
Blog
Social Olympics: Official Sponsors Ask "Was it Worth It?"
While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.
Blog
Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet
Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.
Blog
Social Olympics: Pushing Social Value Over Products
As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.
Blog
Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors
With the Diamond Jubilee behind us, and less than 50 days until the start of the Olympic games, things are starting to ramp up for Olympic sponsors. However, the last two weeks reveal the down sides to Olympic sponsorship, with social media playing a central role in delivering the challenge. Find out how the brands we're following have faired and if they're on track when it comes to working the social media relay in their favour.
Blog
Social Olympics: Tech Sponsors Showing What it Takes
Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.
Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?
Blog
Social Olympics - A Greenlight Research Project
Leading up to the Olympics, Greenlight is undertaking research into how well the Olympics is working for the brands that sponsor it. We will use our own social media framework to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We will look closely at Adidas and Cadbury as case studies, plus investigate the wider story of Olympic sponsorship on the whole.Today, the story begins.
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