Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour,...
The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...
Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.
In last week's Marketing Week VCCP Search claimed to be the first agency to offer clients intellectual property rights, increasing transparency of search accounts.
First and foremost, I totally agree with the need for transparency within the search industry and am pleased that VCCP Search ...
So Google has done a complete U-turn on its gambling policy, allowing gambling ads to target England, Scotland and Wales. You may well have read the news here first in last month's newsletter, when we revealed the search engine's plans the day before they officially broke the news.
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