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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Hannah Kimuyu
Hannah has worked in Paid Search for over 11 years and is responsible for managing and delivering the agency’s paid media strategy for all clients. Through this role she also consults for some of Greenlight’s largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.
Blog
Online ad spend has finally overtaken TV - It was bound to happen
This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...
Blog
Behavioural targeting
Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.
Unsurprisingl...
Blog
Clients should have automatic right to IP
In last week's Marketing Week VCCP Search claimed to be the first agency to offer clients intellectual property rights, increasing transparency of search accounts.
First and foremost, I totally agree with the need for transparency within the search industry and am pleased that VCCP Search ...
Blog
After the ban was lifted – the latest on Google’s new gambling policy
So Google has done a complete U-turn on its gambling policy, allowing gambling ads to target England, Scotland and Wales. You may well have read the news here first in last month's newsletter, when we revealed the search engine's plans the day before they officially broke the news.
Google announc...
Blog
Do you still need Pay per Click if you’re strong naturally?
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