Hannah Kimuyu

Hannah Kimuyu

Hannah has worked in Paid Search for over 11 years and is responsible for managing and delivering the agency’s paid media strategy for all clients. Through this role she also consults for some of Greenlight’s largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.

Aboutopen
Blog Blog
17 th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Blog Blog
05 th Aug 2011

Google Express - What’s it all about?

At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in less than five minutes'. Google Express is actually a rebrand of Google Boost, an earlier product launched last October 2010 in the U.S. Boost was a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. In essence the principles are the same, except for the name.

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Blog Blog
21 st Dec 2010

Predictions – What 2011 holds for Paid Search

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011

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Blog Blog
19 th Mar 2010

The History and Evolution of Paid Search

Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has presented itself in various formats since then and many providers have come, gone, purchased one another, and rebranded.

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Blog Blog
18 th Feb 2010

Integrating Social Media with Paid Search

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.

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Blog Blog
10 th Feb 2010

Thinking of going global…multilingual Paid Search.

The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.

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Blog Blog
09 th Feb 2010

Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.

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