Gian Caprini

Gian Caprini

Gian is Head of Off Page strategy and leads strategy for Greenlights’ clients providing innovative organic solutions to improve rankings and visibility. He coordinates a team of copywriters, content managers and digital creatives. He is an experienced multilingual digital marketing strategist, expert in Search Engine Optimization, Social Media and Online PR.


Aboutopen
Blog Blog
10 th Feb 2012

Google+ is pushing hard

Contrary to popular opinion, G+ does not represent a frantic attempt to develop a "social Google" but rather a natural business opportunity it couldn't avoid but pursue. The web - as a transposition of the 'real world' - has evolved towards a system of social interaction, expanding to accommodate the unavoidable need to find multiple ways of sharing experiences. As Google is at the heart of most of web users' online experience, this move looks like the natural evolution and adaptation towards a new structure. Whether or not Google+ might or might not be successful as a social network, brands should subscribe to and be part of it.

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Blog Blog
03 rd Jun 2011

Google Flights Search has taken off and will fly high

A few days ago Google officially launched its flights search feature in the organic results. If you search for "flights from London to Manchester" or "flights to New York", you will now see a selection of flights, flight times and what airlines provide services to your destination above the natural search results. With the new feature, Google will certainly distract searchers from clicking on some of the high-ranking results from big aggregators like cheapflights.co.uk, skyscanner.net, travelsupermarket.com and many other online travel agents and airlines.

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