Chris McIntyre

Chris McIntyre

Chris McIntyre is an Account Manager in the Paid Media department at Greenlight.

Chris has experience of managing clients across a range of verticals. He oversees the strategy, manages spend and specialises in identifying possible growth areas outside of traditional pay-per-click.

Clients he currently works with include Talkmobile, Morgans Hotel Group and Nisbets.

Aboutopen
Blog Blog
28 th Nov 2011

Google Product Ads

After a lengthy period of beta testing, Google has made Product Listing Ads widely available to advertisers in the UK. This new product ad format compliments the product ad extensions already available in AdWords. This new addition is likely to have a significant impact on the look, feel and dynamic of the search engine results pages (SERPs). Currently, few seem to be making use of this new functionality. However, in the run up to the festive season and beyond, advertisers in the retail space should wise up and get in on the game as quickly as they can.

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