Charlie Elliott

Charlie Elliott
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03 rd Feb 2012

Brands using crowdsourcing to create a new breed of brand loyalist

Long gone are the days when ‘custom made’ and ‘bespoke’ were words for the wealthy; limited edition pieces are now mainstream and accessible. Through crowdsourcing, brands are creating new brand loyalists by making the World Wide Web a much smaller place, to the benefit of the consumers’ needs and the company’s profits.
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