GOSSIP - Greenlight

16 ^th Jan 2012

Predictions of a multi-faceted identity for Social Media in 2012

It seems when looking generally at the social media landscape there are a lot of things developing, but nothing that jumps out as the next big thing. Some clever things like relocation and augmented reality are still struggling to gain the full respect of the tech community let alone the general public. This has led me to much head scratching, deep thoughts of the Jack Handey persuasion, and hours trolling blogs for some much needed persuasion/inspiration.

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26 ^th Jul 2011

Blogger posts now affecting Google Search results

Over the past few months we've seen some interesting changes to Google search making it more socially compatible. First Google launched the +1 button, which left many initially underwhelmed. However, when Google+ launched, many changed their tunes. It wasn't long before people started seeing their first set of personalized results based on what their friends had +1 and shared.

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13 ^th Jul 2011

Is Google+ the Beginning of the End for Social Influence Services like Klout and Peer Index?

Google+ introduces some fundamental shifts in the way users engage with social media. The best part is that they are hidden under one of the smoothest and easiest to use UIs I have seen in a while. There's an established order to a mass chaos of messages (circles), topical analysis (spark) and the ability to collaborate through text and video (huddle). While these features are downright cool, they are not the heart of this post. Instead, I'd like to discuss the bigger picture - what these features really stack up to. One small, but massively inventive feature is the launch of verified authors Google+ profiles within Google SERPS.

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