Andreas Pouros

Andreas Pouros

Andreas has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, New Look, Sky as well as a number of government bodies.

Aboutopen
Blog Blog
06 th May 2011

Why regular content is so important for websites from both an SEO and consumer engagement perspective

Regular content production is one of the great areas where what is good for search engines is also good for your readers so new, regular content really does provide a more substantial benefit than you might initially think. There are three main reasons why:

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Blog Blog
15 th Feb 2011

Why links should be an important part of your SEO activity

What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.

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Blog Blog
05 th Oct 2011

Clients get the search (advertising) they deserve

David Ogilvy once said “clients get the advertising they deserve”. Having been COO of a search agency for over 10 years, I can tell you with some authority that Ogilvy’s quote is as true in the digital specialisms of SEO, PPC and Social Media as it is in the broader advertising discipline. In my view, there are three client prerequisites to achieving great results.

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Blog Blog
01 st Jul 2011

Social proof for digital marketers: a primer

Advertising once needed to do little more than display the product that was being promoted and essentially raise awareness of its existence. Then on the heels of the golden age of advertising, campaigns became smarter, and the most effective advertising campaigns were those that were underpinned by an acute understanding of human psychology.In light of this, taking a look at the role of the behavioural sciences and consumer psychology within the context of online marketing is valuable.

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Blog Blog
19 th Jun 2009

The Assisted Conversion

In many sports the role of the 'assist' has become increasingly important in the analysis of player performance. What can online marketers learn from this?

What is an assist? An assist is a contribution by a player in a ball game that helps another player score a goal. Normally an assist can be a...

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Blog Blog
26 th Jan 2012

What impact could Facebook make in search?

With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search? Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.

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Blog Blog
24 th Jan 2012

3 interesting ways to display SEO data and information in innovative and strikingly useful ways

I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.

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