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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Andreas Pouros
Andreas has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, New Look, Sky as well as a number of government bodies.
Blog
Search Marketing for the Gaming Industry – Top 10 Considerations (Part 2 of 2)
Continued from Traffic Report, June 2008.
1. The 'gaming industry' is not one industry 2. The big search terms are very big search terms 3. Limited long tail but not for long 4. Plan for Seasonality 5. Loyal users aren't so loyal...
Blog
Five little-known search marketing tips for the travel sector
Watch your business reap the benefits as you apply each of our handy, up-to-the-minute SEO & PPC tips.
1. Get your singulars and plurals right
Whether to target singular or plural versions of specific search terms is not an issue in paid search; the more search term variations the better...
Blog
Give your search marketing some competitive advantages this Christmas
We're half-way through the 'golden quarter' and all reports seem to suggest this won't be a great Christmas for the retail sector. Consumer confidence has been seriously knocked by the increasingly worrying economic uncertainties around us. Inflationary pressures, the shrinking availability of c...
Blog
My thoughts on Wolfram Alpha
Whilst I can see what Wolfram Alpha is trying to achieve, (both enviable and interesting), it isn't really that impressive when the search mechanism is restricted to selected databases and feeds.
The general approach is sound - using structured data from vetted sources to build a searchable knowle...
Blog
Social proof and search marketing – winning the click
What is social proof?
Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.
There are countless examples of social proof in action offline:
This surrendering of personal will and the i...
Blog
Two channels. One search. Zero excuses
Blog
Who should own your social media monitoring?
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