Adam Bunn

Adam Bunn

Adam Bunn is SEO Director at Greenlight and is responsible for the strategic direction of the firm's SEO consultancy and link building products and services. Adam has trained, strategised and provided consultancy for clients including Vodafone UK, American Express, Monarch, Legal & General, Santander and Sky.

Aboutopen
Blog Blog
19 th Oct 2012

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

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Algorithm , Digital PR , and more...
Blog Blog
10 th Aug 2012

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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Analytics , CTR , Google , and more...
Blog Blog
29 th May 2012

Do you ever conduct searches in another language? 76% of people search in two or more

Without thinking about this for too long, my instinct would be to assume that not many people search in more than one language. The results from Greenlight's Search & Social Media Survey (2011-2012) however, suggest quite the opposite.

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Retail , Search Engines , SEO
Blog Blog
10 th May 2012

Cherry Picking from 50 Google Updates in April

When Google circulated their algorithm/infrastructure updates in March, I foolishly attempted to comment on every single one. This month Google have been so kind to let us know about 50 more changes, but since finding something useful to say about them all proved to be incredibly arduous last time, albeit interesting in a kind of academic way, below I've picked out the ones that are actually of note.

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Google , SEO
Blog Blog
26 th Oct 2009

Twittle & Twing - Why Google and Bing need Twitter data.

First it was Microsoft, followed a day later by Google.  At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.

The terms of the deal aren't known, but it probably represents the first time T...

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Blog Blog
08 th Sep 2010

"Google Instant" - Google Giveth, Google Taketh Away

So, having stuck my neck out and confidently predicted that Google's test of "streaming search" (now apparently called "Google Instant") would be a short lived one, I'm now going to concede I was wrong as Google do in fact seem to be taking the service out of limited Beta testing and taking it live for all logged in users who choose to try it.

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Blog Blog
08 th Jan 2010

The history and evolution of SEO

Ever wondered when links became such an influential component of SEO? Or when Google released the infamous "Florida" update and what effect it had on search engine optimisation? Perhaps you're interested in the origins of the unsolicited link exchange, or want to know when (and why) nofollow was created.

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