Case study | Footasylum

How Greenlight supported Footasylum to launch 2015’s biggest trainer launch for the adidas Superstar Supercolor by Pharrell Williams.

The Client

Footasylum was established in 2005 and now trades from over 50 high street stores across the UK. With plans to grow the online business, Footasylum sought out Greenlight to improve its organic presence and support ongoing collaborations and launches with brands.

The Objectives

We sought to achieve the following core goals:

  • Promote Footasylum as the key stockist of the adidas Superstar Supercolor
  • Rank in the top three positions on Google for key search terms
  • Increase reach by 20% across all target keywords

The Strategy

  • In order to garner the greatest reach, we set up a social competition on Shortlist to win a free pair of the adidas shoes as well as a £50 Footasylum voucher, and utilised our influencer network of over 25,000 bloggers to review the trainer to establish the shoe as the ‘it’ trainer to own. In terms of SEO improvements, we optimised the Footasylum landing page to meet best practice guidelines in order to improve ranking and visibility for the brand.

Footasylum case study

Digital PR

Results
  • 86%

    uplift in reach across target keywords

  • Core keywords ranked in the top three positions on Google

  • Search traffic increased by

    3,157%

All Results

  • TRAFFIC AND VOLUME REACH IMPROVED SIGNIFICANTLY

    Search traffic increased by 3,157% in just three months, while SEO optimisation lead to an 86% uplift in reach across target keywords. Search volume was also increased by 64,717 thanks to SEO improvements.

  • STRONG RESPONSE TO SOCIAL COMPETITION

    The Shortlist social competition attracted more than 8000 competition entries.

  • RANKING IMPROVEMENTS FOR CORE KEYWORDS

    Core keywords ranked in the top three positions on Google, while other target keywords achieved an average ranking at position three.

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