How Greenlight supported Footasylum to launch 2015’s biggest trainer launch for the adidas Superstar Supercolor by Pharrell Williams.
Footasylum was established in 2005 and now trades from over 50 high street stores across the UK. With plans to grow the online business, Footasylum sought out Greenlight to improve its organic presence and support ongoing collaborations and launches with brands.
We sought to achieve the following core goals:
In order to garner the greatest reach, we set up a social competition on Shortlist to win a free pair of the adidas shoes as well as a £50 Footasylum voucher, and utilised our influencer network of over 25,000 bloggers to review the trainer to establish the shoe as the ‘it’ trainer to own. In terms of SEO improvements, we optimised the Footasylum landing page to meet best practice guidelines in order to improve ranking and visibility for the brand.
uplift in reach across target keywords
Core keywords ranked in the top three positions on Google
Search traffic increased by
Search traffic increased by 3,157% in just three months, while SEO optimisation lead to an 86% uplift in reach across target keywords. Search volume was also increased by 64,717 thanks to SEO improvements.
The Shortlist social competition attracted more than 8000 competition entries.
Core keywords ranked in the top three positions on Google, while other target keywords achieved an average ranking at position three.