How Greenlight’s SEO strategy drove 131% uplift in just nine months.
Dixons Carphone, owners of Currys and PC World, dominates the UK market for White Goods, Computing and Consumer Electronics and is Europe’s largest specialist electrical retailing and services company.
Via its retail arm, Currys.co.uk, Dixons Carphone wanted to firmly cement its position as the dominant player in the online retail arena for cameras within nine months and to take hold of the gap left by exiting competitors from the sector.
Using OneHydra, the agency’s total search management tool, Greenlight was able to pinpoint the top 100 search terms for cameras among UK consumers and established that a campaign focusing on DSLR cameras would provide the optimum potential to accelerate online visibility for Currys.co.uk’s camera products.
This featured a photography challenge publicised on social media and targeted photography fans & industry bloggers. This was instrumental in raising the profile of Curry’s Tech Talk blog and in tandem garnering organic links for DSLR camera ranges at Currys.co.uk.
Greenlight conducted a technical audit to establish that there was a need to fix on page technical issues that were impacting rankings and visibility.
Increase in reach
Rise in sales
Uplift in revenue
13% in June 2013 to 30% in April 2014
Sales of DSLR cameras rose 36%
From Q4 2012 To Q4 2013
'DSLR' and 'DSLR Camera' now at positions 2 & 3
300 entries were received for the outreach competition
Currys.co.uk garnered a £480 return