Case study | Dixons Carphone

How Greenlight’s SEO strategy drove 131% uplift in just nine months.

The Client

Dixons Carphone, owners of Currys and PC World, dominates the UK market for White Goods, Computing and Consumer Electronics and is Europe’s largest specialist electrical retailing and services company.

The Objectives

Via its retail arm, Currys.co.uk, Dixons Carphone wanted to firmly cement its position as the dominant player in the online retail arena for cameras within nine months and to take hold of the gap left by exiting competitors from the sector.

The Strategy

Extensive keyword research.

Using OneHydra, the agency’s total search management tool, Greenlight was able to pinpoint the top 100 search terms for cameras among UK consumers and established that a campaign focusing on DSLR cameras would provide the optimum potential to accelerate online visibility for Currys.co.uk’s camera products.

A creative outreach campaign.

This featured a photography challenge publicised on social media and targeted photography fans & industry bloggers. This was instrumental in raising the profile of Curry’s Tech Talk blog and in tandem garnering organic links for DSLR camera ranges at Currys.co.uk.

Onsite technical improvements.

Greenlight conducted a technical audit to establish that there was a need to fix on page technical issues that were impacting rankings and visibility.

currys case study

Service | SEO

Top Results
  • Increase in reach

  • Rise in sales

  • Uplift in revenue

Client Testimonial

"Greenlight delivered results in excess of the goals we set – and all within deadline and budget"

Amish Mehta, SEO Manager,
Dixons Carphone.

All Results

  • 131% Increase in reach

    13% in June 2013 to 30% in April 2014

  • Sales rose 36%

    Sales of DSLR cameras rose 36%

  • 41% Uplift in revenue

    From Q4 2012 To Q4 2013

  • 20 Keywords moved up to page 1

    'DSLR' and 'DSLR Camera' now at positions 2 & 3

  • 300 Facebook entries

    300 entries were received for the outreach competition

  • For every £1 spent

    Currys.co.uk garnered a £480 return

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