Sociable people are good at 2 things. Listening and conversation. Social is 2 way by definition.

It’s the same for businesses. But how do you start those conversations? And who should you be having them with? That’s where our social media team comes in. In a world where consumers instantly share what they do and think, and where person to person advocacy is one of the strongest drivers of sales, we help our clients drive the social conversations between them and their customers, reaching out to and engaging a community of fans, who will interact with their thought leadership, brand values, and ultimately share their messages.

We realise that gives us a pretty wide remit. So we keep our digital ears to the ground so we can understand the customer, develop a credible and authentic voice and persona, and through our expert team of analysts, creatives, writers and developers, create the reasons to start talking. Once we’ve done that our community teams drive, and maintain the conversation, so it spreads your brand message and values across networks, devices, and channels.

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Greenlight Gossip

Content Metrics - How long is a piece of string?

Our Thoughts

16 Apr 2014

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst the...

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