It’s the same for businesses. But how do you start those conversations? And who should you be having them with? That’s where our social media team comes in. In a world where consumers instantly share what they do and think, and where person to person advocacy is one of the strongest drivers of sales, we help our clients drive the social conversations between them and their customers, reaching out to and engaging a community of fans, who will interact with their thought leadership, brand values, and ultimately share their messages.
We realise that gives us a pretty wide remit. So we keep our digital ears to the ground so we can understand the customer, develop a credible and authentic voice and persona, and through our expert team of analysts, creatives, writers and developers, create the reasons to start talking. Once we’ve done that our community teams drive, and maintain the conversation, so it spreads your brand message and values across networks, devices, and channels.
No one wants to talk with someone who doesn’t listen. That’s why we spend a lot of our time tuning in to your customers, their key influencers, and market commentary. This is key to developing conversations which will engage the right people, as well as highlighting product development, customer service or brand reputation issues.
Whether it’s on Twitter, Facebook, Google+, Pinterest or anywhere else your community is gathering, we will be there. We keep your customers engaged, informed, and ensure they feel valued at every stage of the customer journey. From simple things like brightening their day with informative and entertaining posts and content, to keeping them in the loop with product updates and what’s happening.
There is already a very active community on the social web talking about your brand, market and competitors. Our outreach team are dedicated to the task of finding people whose opinions matter and cultivating relationships to align with your brand. With the right people on board, willing to share your content, you have a powerful and affluent distribution network to quickly carry your brand values, promotional agendas, and news, to drive traffic, links and sales.
Our content marketing team play a pivotal role in social media programmes. You’ll find them building content calendars that work across all your social channels, and busily collating research and data to produce informed and enlightening articles, films, infographics, and interviews. Not to mention creating competitions and micro content such as surveys, photos and videos, that keeps customers coming back and sharing with their peers.
Social Applications that run on, or leverage social networks, create a powerful focal point for engaging customers and influencers. It could be something as simple as a Facebook sweepstakes competition, similar to one we created for Laura Ashley, or a flash based social competition site, much like the one we built for Talk Mobile, to something more ambitious such as our Tweet Powered Scalextric, built for RS components ‘Stweet Racers’ Competition.
Social needs to be integrated into your wider strategy. We really see the magic happen when all your digital elements come together on one orchestrated campaign. Here we combine content, news, social apps, the participation of the community, multiple social channels, and key influential personalities, like bloggers and journalists, focussing them around an exciting innovative experience.
We understand that the reason you want to engage in social media is to boost your brand profile. We go further than the common social metrics of likes and follows and strive for KPI’s that mean something in the boardroom. Using a variety of external monitoring tools and carefully configuring your own analytics, we look to track time spent with the brand, traffic, sales and revenue so that we can tell you the real value of social media.