Considering whether to take an integrated approach to promoting your website can benefit your overall search marketing plan. PPC and SEO can complement each other’s efforts. Combining these two options with your SEM approach offers a valuable means of driving the right traffic to your website.
By integrating all your data together into our Hydra platform and applying our advanced patent pending analysis to your SEO rankings, Paid Search and Analytics, we can determine strategies that work in harmony.
Joined and integrated data is essential to integrated search. So our Hydra cloud data warehouse connects directly to your PPC accounts, bid tools, analytics and your keyword rankings and pulling all the essential data into a single source. Here it can be analysed without the lengthy process of having to regularly download, join and pivot dozens of huge separate reports and spreadsheets.
Our approach is based on the notion of search efficiency - considering the Paid Search campaign alongside SEO performance. A traditional Paid Search campaign is run and assessed in isolation, however when combining it with an SEO strategy, the process of merging both datasets can be extensive. By using Hydra we can ensure the two strategies complement each other instead of conflicting.
Our patent pending algorithms evaluate each overlapping keyword and calculate what the percentage of traffic and sales coming from PPC is likely to be. Managers, analysts, agencies and execs can quickly see what each PPC campaigns are delivering, as well as which campaigns are genuinely delivering incremental traffic and sales.
Many agencies do SEO & PPC, viewing them both as single channels. By silo-ing the two activities we can drive additional efficiencies that can lead to greater sales from search as a whole. Our client services teams work across all channels, building strategies that are strong and developed. Working with our SEO, PPC, Outreach and Social Media Specialists we can deliver an integrated strategy that works best for you.