Mobile advertising is not only more cost effective, coming in at half the price of desktop, but delivers almost double the conversion rate. With the increase in advertisers developing a responsive, mobile-friendly website there’s even more consideration about mobile advertising. The growth in mobile usage has seen mobile search rapidly take over desktop search.
But it’s not just mobile handsets alone, there are tablet devices that also require consideration to the way consumer’s access content. Rather than overhauling your entire search strategy and focusing entirely on mobile, it’s important to consider a multi-screen strategy.