Times have changed. The unprecedented disruption to search results caused by the number of link related algorithm updates over the last 2 years have certainly shown that. Whilst links remain an important measure for search engine algorithms, it’s all about the process of acquisition. Approaching the challenge to accrue them requires new techniques.
The foundation of link earning is in the content that you create for your site. Armed with content that is valuable, relevant and interesting, you can naturally obtain the desired links. We devote our energies to developing relationships with appropriate influencers. We focus on educating, entertaining, and empowering them in ways that create reasons to link to you, freely, genuinely and authoritatively.
Defining and forecasting for a ‘link earning’ campaign may not be as predictable as old methods, but they are still accountable. By applying the same rigour to the planning process, the outcome can still be measured. It begins and ends with content. By defining who your audience is, you can work to a campaign that adheres to this target. With an accurately planned strategy we can both predict and measure its success.
We listen to your industry, customer and social spheres to develop informed, engaging, exciting conversations that spark commentary and debate. We find out what your existing and potential customers want from you. Therefore earning links through content will be much more attainable with a strategy that reflects your audience’s anticipation.
Then we get creative by turning these conversations into content themes. The content might be data driven research pieces, written material or visual and video bites, experiences and events. Whatever it is, each piece is designed to target a specific set of influencers, cut through the noise they are already tuned into, and earn user engagement, positive social signals, improved brand sentiment, traffic and links.
Our link earning campaigns are conceived with a specific target audience in mind from the outset. The link earning potential of any content campaign should begin with audience. Understanding who your influencers are before you embark on content creation ensures that it will receive a favourable response. Armed with a well-received piece of content and a set of influencers in mind, the viral potential is immeasurable.