We help brands develop social content and experience programmes that position them as publishers and entertainers in relevant ways, that will create engagement with their audience. This helps them develop a relationship with their audience beyond the obvious transactional one. We do this because engaged people stay close and loyal. They talk, write, rave, share, link and like. Their actions drive traffic and are the driving force behind SEO and link building, the growth of your social network and your brand, and they’re more likely to respond to your other marketing efforts.
But attention is short, and there’s a deluge of content and noise out there. And the scrap heap of content that failed to engage is piled high with articles, infographics, videos and other fodder that simply passed everyone by. So we fuse technology, creativity and outreach together to develop a 4 step process that gives our clients the platform and the ability to create relevant content and experiences that move and engage their audiences in multiple ways.
Content marketing strategies tread a fine line between the motivations of the business to push its own messages, and the desires of the customer to just consume what interests them. The deviation away from that fine line is why most strategies fail to move the needle. We focus on relevance to ensure the right content meets the right people.
We believe in appealing directly to the key motivations of your customers and your community’s key influencers in meaningful ways. We want to understand what they’re searching for, what they’re interested in and commenting about. That’s why we listen through social network monitoring, keyword research and deep diving into your analytics to find the clues that will highlight your audience’s existing conversations.
Our in-house creative teams of copywriters, designers and social media experts, fuse the client with the customer by strategising bespoke content marketing strategies that create experiences. We want them to share, engage, join in, like and link. Content strategies don’t just include the written word, but videos, graphics, white papers, reviews and events. We integrate innovative content strategies across multiple media campaigns to help you achieve ranks.
We ensure all content gets carried far and wide by those in the know. The respected and followed. These influencers give momentum to the content, seeding it where their readers will join in the conversation too. Liking, linking, sharing and connecting. That’s why we outreach and cultivate relationships with known industry experts, bloggers, journalists and critics so they are involved in the content and the experiences we create.
Making sure your content reaches the right people is imperative, otherwise there’s a lot of hard work floating around in space. Outreach isn’t just about reaching the right people, it’s about forging relationships, listening, connecting and engaging. Defining your target audience is one thing, but filling the gaps and defining who you should be talking to is another.
Online content has come a long way. Content farms seem like a long time ago. Today it’s all about creating content that has longevity and offers a specific audience something worthwhile. Measurement is the backbone of our content marketing efforts and looking for outcomes like the number of links, sales, traffic generation, shares and increased visibility are all quantifiable and lead to the definition of brand sentiment and customer patterns.
Over thirty people packed into Greenlight’s loft space last Thursday, 13th November, to hear what key industry speakers had to say about the importance of mobile, and the ever increasing significance ...Read More