Unbridled by corporate agendas, bloggers are passionate, speak from the heart and call it how they see it. As a result bloggers have emerged as consumer champions in almost every niche, and many are as prolific and revered, if not more so, than the top publishers and news outlets from the same sector. Bloggers are the people who consumers connect with and look to for an honest opinion.
That’s why we devote our time to identifying the most respected, influential and relevant blogging figures we can, forging relationships with them and engaging them in order to develop their experience and advocacy of your brand, products and values. This advocacy pays dividends across your entire marketing strategy.
Our skilled outreach team spearhead a wide array of digital marketing activities; from Digital PR and social media, to SEO & link building. They also front brand building and content marketing campaigns, adding reach, relevance and authenticity to all activities.
We use the most advanced listening and influencer analysis tools available to tells us who is talking about your products, industry, brand and competitors and helps us understand how influential and how socially aligned they are likely to be to your brand. This allows us to build rich, extensive and targeted lists of bloggers to reach out to.
Outreach is not about spamming a big list with your press release. Bloggers are people. They care about their community and want to build their reputation. So we forge close relationships, based on understanding them and their audience, and deliver them high quality content and experiences that they will want to relay to their readership.
Blogger relationships are about giving. So we help them engage their audiences by creating and sharing exclusive content, bringing them behind the scenes and giving them access to our clients’ brands in ways that create novel experiences that they’ll enjoy, be enlightened by, and want to share with their audiences. Like when we invited whisky bloggers to blend a unique malt whisky for our client, Master of Malt.
We don’t just look for influential bloggers in key sectors like technology, fashion & finance. We match them to your audience demographic to distribute your brand message across the right people. These could be twenty year old gadget fans, middle class mums, eco warriors, single dads, college students, or even just people that like cats! Whatever the niche required to support an activity, we’ll match it.
The benefits of adding bloggers to the mix go far beyond providing a great platform for SEO campaigns. One of the most crucial advantages to blogger outreach is the significant gain in exposure to a business’s target audience. Bloggers are key influencers that can help to achieve and sustain positive media coverage. Whether that be through effective public relations (PR), social reach or events.