Let’s build it so they come
We’ve been growing digital businesses since 2002, and the most commonly cited obstacle to growth is the site and platform. Over the years we’ve heard the words and phrases, “fragile”, “slow”, “complex to change”, “lacking in capability” and “dated platforms” more times than we can share. Ultimately, these and other site shortcomings hold back your ability to trade, market, analyse and perform, all of which are the levers to growth.
So when we set about building a website, it’s not about launching it and leaving you with it. It’s part of a plan to enable you to do all the things you’ve been desperate to do, so your overarching growth strategy can be achieved. The same strategy that was shelved, held up, put on the back burner or given up on. That’s why we do all the following:
