Greenlight’s Whitepapers provide insight about a wide range of current and classic search related issues. They’re lively, informative and a great read!
By Hannah Kimuyu | 28 January 2014 |
This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.
By Warren Cowan | 08 January 2014 |
Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.
By Adam Bunn | 08 November 2013 |
The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.
By Greenlight | 19 September 2013 |
Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile
By Greenlight | 17 May 2012 |
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..
Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012
By Krishna Rao | 16 May 2012 |
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re
By Greenlight | 18 January 2010 |
For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unfamiliar phrases or baffled by a series of recognizable words that have been repurposed and redefined. Some will explore the new network until they become confident in this next generation lingo. Many will abandon the site because it is confusing or overly complicated. As a result, a social network may lose a potential advocate all over some silly words.