Whether you’re a marketing and advertising generalist, customer acquisition specialist, or completely focused on online marketing, you will benefit from Greenlight’s Webinars. They are free to attend or watch on demand, and last approx. one hour which includes a live Q&A session.
By Greenlight | 13 April 2012 |
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the essential aspects of search marketing providing a well rounded introduction to the discipline. By the end of the webinar we're certain you will have the confidence to take control of your own search marketing programme. Delivered in two parts, the webinar is interactive and includes a Q&A session with our expert speakers Jack Adams and Paul Byrne.
By Greenlight | 15 January 2012 |
What’s in store in 2012 for Search and Social Media? With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing. With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.
By Greenlight | 04 April 2011 |
What’s the secret to appointing a search agency capable of meeting your business requirements, within your deadlines and with the ability to build lasting relationships with your team? Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search. Part two - Finding the right fit - Asking the right questions, in the right format, at the right time. - Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches. - Q&A with guest speakers from client organisations.
By Greenlight | 04 March 2011 |
A best practice guide to appointing the right search agency. Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search. Part One - The pitch process – a best practice guide - Why and when to start the pitch process. - The pitch team – who should be involved. - The brief – what to include, what to leave out. - Pitch architecture – the why’s and wherefore’s of each possible stage of a pitch process. - Q&A with expert speaker panel.
By Greenlight | 04 December 2010 |
Earlier this year, Greenlight’s SEO and PPC teams, shared their thoughts on what 2010 would deliver for search marketing. How did they unfold? What happened with Twitter and Google Integration, ‘Microhoo’, Google Audio Indexing and the expected changes to Google AdWords?
By Greenlight | 04 September 2010 |
Consumers who choose where to buy based on price: 90% Marketers who choose what products to sell in Search based on price competitiveness: 0% Google Quality Score taking account anything to do with your competitors pricing: 0% Price competitiveness is one of the biggest reasons why you won’t win a conversion from a click. However, m ost marketers don’t use this information to decide what products to bid on and which clicks to buy. Most companies benchmark against their competitors in some way. However, this is usually limited to generalised techniques such as: Watching specific known competitors Reviewing certain product lines Checking on an ad hoc basis However, these generalisations leave many holes, leading to an information gap that result in bidding on products that are uncompetitive, and spending budget on clicks that are unlikely to convert. In this webinar we’ll show you how you can fill these data gaps, with real-time price competitive information allowing you to manage your search investment according to what’s most likely to return it. Duration: The presentation will last 30 minutes followed by a Q&A session. We will also be presenting our research findings that will be of interest to anyone with a BIG site.
By Greenlight | 04 June 2010 |
We’re often told that online marketing is the most trackable form of advertising but how do you track so-called natural search traffic if, by definition, it has no tracking tags? Greenlight’s Head of SEO, Adam Bunn and SEO Account Director, Chris Bland explore the many tools, tricks and tips as well as pitfalls in tracking that elusive SEO traffic. Prepared for SEO Managers, Marketing Managers and Online Marketing Professionals this webinar will cover some best practice guidelines to ensure you are monitoring your SEO in the most effective way.