It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all online retail activity will be undertaken by the over 55’s, now is the time to shift the focus.
Facebook advertising has been around for a while, however some may not appreciate how granular its targeting is. We all want to effectively pinpoint and target users with our best ads, and with Facebook, there are a wealth of ways in which this can be done. Whether you want to reach new...
UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data...
As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers...
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