I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is...
A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here
Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm...
This edition of the Greenlight Paid Media Brief is a collection of articles focusing on one of the biggest disciplines in the industry at the moment; Display. With a little help from some of our partners, including Quantcast, eXelate and VE Interactive, this brief covers everything you need to...
Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
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