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Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Press

Over three times more searches for hotels at home than away

60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from Greenlight.

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Press

Holiday search volumes drop 31% on previous quarter

UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.

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Press

Free dating sites prove a hit with UK consumers surfing for love

A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014.

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Press

Beauty product searches up 48% - Nail Care, Fragrances make greatest gains

The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by leading independent digital marketing agency, Greenlight. According to the report, queries relating to nail care and fragrances saw the highest gains.

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Press

Wallpaper and DIY all the rage as the housing market picks up

News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.

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Magazine

The Magazine: The eCommerce Issue

The Magazine: The eCommerce Issue

The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.

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