Website

Blog Posts

The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

View the blog post

Blog Posts

The state of international search today

The state of international search today

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

View the blog post

Blog Posts

Applying a service-led approach to the Maplin eCommerce offering

Applying a service-led approach to the Maplin eCommerce offering

In 2013 Maplin Electronics, the specialist electronics retailer, decided to overhaul their digital strategy to provide an omni-channel experience for their customers. Greenlight was selected by Maplin as the partner to help develop their strategy and achieve their goals.

View the blog post

Blog Posts

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.

View the blog post

Blog Posts

Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

View the blog post

Blog Posts

Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

View the blog post

Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions