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Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Social Media: 5 tips to forge good ties with customers and attract more followers

In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.

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Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Google's Matt Cutts: We don't use Twitter or Facebook signals to rank pages

Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!

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Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Greenlight’s Ultimate Guide to….Infinite Scroll & SEO

Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.

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Going BITESIZE

Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.

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