By Greenlight | 29 January 2014 |
Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!
By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.
By Andreas Pouros | 09 October 2013 |
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
By Ciaran McManus | 06 August 2013 |
Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.
By Krishna Rao | 24 July 2013 |
Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.