By Rowan Grace Evans | 08 May 2014 |
Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.
By Greenlight | 28 April 2014 |
This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.
By Greenlight | 16 April 2014 |
Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.
By Rowan Grace Evans | 25 March 2014 |
In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.
By Greenlight | 10 February 2014 |
Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!
By Greenlight | 29 January 2014 |
Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!
By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.