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As ad formats become less spammy, so targeting options have improved

As ad formats become less spammy, so targeting options have improved

When advertising was first launched across both Twitter and Facebook, there were limited targeting options. However, these have evolved drastically over time across both platforms to be much more focused on the genuine likes and interests of users and their life events, thus improving the overall experience by making it more relevant. Now, we can target users based on their specified demographic data and location, which further enables them to see relevant ads on their feeds.

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Blog Posts

Break into new markets through social media

Break into new markets through social media

When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.

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Blog Posts

Social Media: What 2015 has taught us so far

Social Media: What 2015 has taught us so far

You’ve heard it time and again, but there’s more to social than likes, retweets and selfies. We’re seeing social media integrating more and more into wider marketing activities; supporting or leading advertising campaigns, becoming a key part of televised events with social commentary, and most recently, as tools to help better the world.

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Blog Posts

Google Self-Drives, Pandas, and Twitter does Videos

Google Self-Drives, Pandas, and Twitter does Videos

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Twitter's rumoured phase out of hashtags and @ replies of no surprise

Twitter's rumoured phase out of hashtags and @ replies of no surprise

Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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