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The Twitter recommendations tab: a stark reminder of the importance of personalisation

The Twitter recommendations tab: a stark reminder of the importance of personalisation

In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.

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Press

How important is Twitter as a marketing channel today?

How important is Twitter as a marketing channel today?

Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first Tweet: “Just setting up my twttr,” to that selfie at the 2014 Oscars, there are a whole host of ground breaking moments that we owe to Twitter. However, if we fast forward to today, the company has recently announced lower than expected earnings, causing its share price to drop more than 12% in the hours after the company’s earnings were reported. Over the past decade, Twitter has been through a lot of ups and downs. But as Twitter reaches this milestone, questions are being raised as to the social network’s relevancy today, and its long term future.

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Press

How ‘real’ are your organisation’s Twitter followers?

How ‘real’ are your organisation’s Twitter followers?

Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.

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Press

Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’

Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’

The Great British Fake Off: Research by Greenlight Digital suggests that 55% of Twitter accounts following FTSE 100 companies may be ‘fake or inactive’, as Twitter reaches 10th birthday

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Blog Posts

As ad formats become less spammy, so targeting options have improved

As ad formats become less spammy, so targeting options have improved

When advertising was first launched across both Twitter and Facebook, there were limited targeting options. However, these have evolved drastically over time across both platforms to be much more focused on the genuine likes and interests of users and their life events, thus improving the overall experience by making it more relevant. Now, we can target users based on their specified demographic data and location, which further enables them to see relevant ads on their feeds.

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