Tools and Technology
By Andreas Pouros | 22 January 2016 |
CES, held last week in Las Vegas, is the annual global consumer tradeshow for techmarketers and gadget-obsessed technophiles. The show provides a snapshot into the new world of innovations and how they will impact our audiences. With emotive robots, virtual reality and holographic computing making a massive impact on this year’s show and audience, are they really worth the time, effort and investment for marketers?
By Andreas Pouros | 20 January 2016 |
CES is the annual focal point for technophiles and, for marketers in particular, the trade show provides a glimpse of new innovations that will impact how we connect with our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and, once again, wearables were touted as the technologies for our industry to watch. But which technologies are worth the investment?
By Si Yan Tuong | 20 November 2015 |
With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.
By Jill Watchorn | 20 July 2015 |
The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.
By Andreas Pouros | 10 July 2015 |
With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.
By Katrina Makins | 18 May 2015 |
There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.
By Greenlight | 26 November 2014 |
Understand the importance of the mobile consumer and the techniques and strategies you can employ to understand them, target them and maximise the value of your ideas and budgets.