Tools and Technology

Press

Are these new tech wonders from CES built to last?

Are these new tech wonders from CES built to last?

CES, held last week in Las Vegas, is the annual global consumer tradeshow for techmarketers and gadget-obsessed technophiles. The show provides a snapshot into the new world of innovations and how they will impact our audiences. With emotive robots, virtual reality and holographic computing making a massive impact on this year’s show and audience, are they really worth the time, effort and investment for marketers?

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Press

Which are the hottest CES technologies for marketing investment?

Which are the hottest CES technologies for marketing investment?

CES is the annual focal point for technophiles and, for marketers in particular, the trade show provides a glimpse of new innovations that will impact how we connect with our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and, once again, wearables were touted as the technologies for our industry to watch. But which technologies are worth the investment?

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Blog Posts

New Google tools in time for the holiday season

New Google tools in time for the holiday season

With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.

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Blog Posts

The spotlight on export: a Google perspective

The spotlight on export: a Google perspective

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.

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Blog Posts

Mobile: the barrier to a contactless society

Mobile: the barrier to a contactless society

With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

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Blog Posts

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.

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Magazine

The Mobile Consumer: What you need to know

The Mobile Consumer: What you need to know

Understand the importance of the mobile consumer and the techniques and strategies you can employ to understand them, target them and maximise the value of your ideas and budgets.

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