Social Media

Blog Posts

Break into new markets through social media

Break into new markets through social media

When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.

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Blog Posts

Pinterest “buyable" pins and Instagram “shop now" buttons

Pinterest “buyable" pins and Instagram “shop now" buttons

In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the action. Of course, this is great news as it addresses recent statistics showing that users would buy if given the choice when searching and browsing. To that avail, this week Pinterest and Instagram announced the release of their “buy button” features and therefore pave the way to new digital marketing strategies. But what are the main differences and which approaches should be considered before starting a campaign?

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Blog Posts

Influencer marketing on Instagram

Influencer marketing on Instagram

Boasting an incredible active audience of 300 million, Instagram has emerged to be one of the fastest and most engaging social visual platform in the last few years. According to a study conducted by SocialBakers in 2014, it was found that the engagement rate across Instagram is 50 times higher than on Twitter (numbers that might make you rethink your social strategy).

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Blog Posts

Why you should have a social media listening strategy

Why you should have a social media listening strategy

As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.

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Magazine

Greenlight Magazine: International Search

Greenlight Magazine: International Search

In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally.

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Blog Posts

How to avoid creating ‘wallflower’ content

How to avoid creating ‘wallflower’ content

The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.

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Blog Posts

Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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