By Greenlight | 12 May 2014 |
Greenlight undresses one of the most creative industries on the planet - Fashion. In this edition, we deep dive into this world to look at how the need for an integrated digital approach is key in order to drive consumer engagement and fundamentally conversion.
By Rowan Grace Evans | 08 May 2014 |
Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.
By Rowan Grace Evans | 25 March 2014 |
In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.
By Rowan Grace Evans | 20 March 2014 |
Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.
By Greenlight | 14 March 2014 |
With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.
By Greenlight | 11 March 2014 |
Rowan Grace Evans will lead a roundtable debate on the subject of ‘Going beyond the point of sale: How brands must become creative publishers to engage the consumer for the long term’, at America Square Conference Centre in London, tomorrow.
By Kevin Murray | 24 February 2014 |
When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.