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Social Olympics: Pushing Social Value Over Products

Social Olympics: Pushing Social Value Over Products

As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.

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Online searches for ISAs soar

According to Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’, searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

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Social Olympics: Tech Sponsors Showing What it Takes

Social Olympics: Tech Sponsors Showing What it Takes

Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.

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Social Olympics - A Greenlight Research Project

Social Olympics - A Greenlight Research Project

Leading up to the Olympics, Greenlight is undertaking research into how well the Olympics is working for the brands that sponsor it. We will use our own social media framework to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We will look closely at Adidas and Cadbury as case studies, plus investigate the wider story of Olympic sponsorship on the whole.Today, the story begins.

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Blog Posts

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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