Social Media Optimisation
By Andreas Pouros | 31 May 2016 |
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first Tweet: “Just setting up my twttr,” to that selfie at the 2014 Oscars, there are a whole host of ground breaking moments that we owe to Twitter. However, if we fast forward to today, the company has recently announced lower than expected earnings, causing its share price to drop more than 12% in the hours after the company’s earnings were reported. Over the past decade, Twitter has been through a lot of ups and downs. But as Twitter reaches this milestone, questions are being raised as to the social network’s relevancy today, and its long term future.
By Hannah Kimuyu | 18 April 2016 |
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?
By Andreas Pouros | 11 April 2016 |
Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.
By Greenlight | 24 March 2016 |
The Great British Fake Off: Research by Greenlight Digital suggests that 55% of Twitter accounts following FTSE 100 companies may be ‘fake or inactive’, as Twitter reaches 10th birthday
By Rowan Grace Evans | 20 July 2015 |
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.
By Rowan Grace Evans | 02 June 2015 |
As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.