Social Media Advertising
By Katrina Makins | 12 May 2016 |
While we’ve seen Instagram catapult to be the darling of social media in recent years, it can easily be argued that Pinterest offers a similar value offering to brands and users alike. Whereas the user base is incomparable (Pinterest’s 100 million active users are dwarfed by Instagram’s 400 million), Pinterest has been lauded for its strong influence during the brand discovery and consideration phase of the buying cycle – and now that ads are being introduced, it’s time for marketers to pay more attention to the platform. The move to introduce advertising to Pinterest was natural given that pins which have been engaged with by a user are two to four times more likely to end with a purchase.
By Greenlight | 02 March 2016 |
Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.
By Andreas Pouros | 04 December 2015 |
With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.
By Ciaran McManus | 04 February 2014 |
Social media predictions tend towards superficial chatter about the rise and fall of channels – with every self-proclaimed social media ‘ninja’ or ‘guru’ claiming the inside line. The tides will surely come and wash away the underperformers with predictable regularity, but the next social tsunami will appear with little warning.
By Catriona Macleod | 22 August 2013 |
A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Home & Garden sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Decor, Furniture, Garden, Homeware
Integrated search and digital strategies a MUST in a competitive multi-channel and multi-device marketplace
By Paul Byrne | 15 July 2013 |
A fully Integrated digital search strategy is a difficult thing to achieve but is a must for all digital marketers in a competitive multi-channel and multi-device marketplace. The siloed approach needs to change and needs to be driven from the top. C-level employees need to realise that to deliver an integrated strategy, all departments need to be aligned to work towards the business’s goals. To really embrace it, a business needs to be ambitious and courageous.
By Krishna Rao | 14 September 2012 |
CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. A Greenlight reveals that whilst Facebook could capture half of the global search market in just a few years, Google and Facebook will both be front and centre in ‘Social Search’.