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Five lessons to learn from history’s first content marketers

Five lessons to learn from history’s first content marketers

Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Gaming

Gaming Sector Report, Issue 13, January 2014

A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Bingo, Casino, Poker, Sports Betting.

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Recruitment

Recruitment Sector Report, Issue 8, January 2014

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Recruitment sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Generic keywords, Job title-specific keywords, Location-specific keywords.

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Insurance

Insurance Sector Report, Issue 19, January 2014

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Insurance sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Health Insurance, Home Insurance, Motor Insurance, Pet Insurance, Travel Insurance.

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Energy

Energy Sector Report, Issue 4, January 2014

A 360˚analysis of the most important search terms, trends and benchmarking data in the online Energy sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Dual Fuel, Electricity, Energy, Gas.

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