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All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Magazine

A Guide To Christmas Campaign Planning

A Guide To Christmas Campaign Planning

Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.

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Blog Posts

Winning SEO insights to maximise your Black Friday campaign

Winning SEO insights to maximise your Black Friday campaign

Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.

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Magazine

Developing An Organic Mobile Marketing Strategy

Developing An Organic Mobile Marketing Strategy

An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.

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Blog Posts

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.

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Magazine

The Mobile Marketing Brief

The Mobile Marketing Brief

Mobile has been the talk of the table for many digital marketers for a while, where more recently we’ve deemed each year to be ‘the year of mobile’. The fact that this channel has dominated conversations for so long now is a testament to how important it is and, mostly, that it shouldn’t be ignored. This magazine uncovers the important role that mobile plays, specifically looking at the benefit of applying a cross-channel approach to your strategy to reap the greatest benefits.

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Magazine

Getting More From Your Events

Getting More From Your Events

Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.

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