Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel
By Katrina Makins | 14 October 2016 |
On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.
By Greenlight | 03 October 2016 |
Mobile has been the talk of the table for many digital marketers for a while, where more recently we’ve deemed each year to be ‘the year of mobile’. The fact that this channel has dominated conversations for so long now is a testament to how important it is and, mostly, that it shouldn’t be ignored. This magazine uncovers the important role that mobile plays, specifically looking at the benefit of applying a cross-channel approach to your strategy to reap the greatest benefits.
By Greenlight | 15 August 2016 |
Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Adam Bunn | 22 July 2016 |
Structural SEO breaks down into two broad areas. In the first you’re worrying specifically about users and their search behaviour, with the goal being to have a suitable page for any relevant search query so you have the best chance possible of ranking for that query. You’re further concerned with the ongoing user experience once a customer has found your site, too. In the second you are worrying specifically about search engines, their ability to efficiently crawl the site and whether you will have a problem with duplicate content, or thin pages.
By Stefania Romanelli | 24 June 2016 |
Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.