By Greenlight | 15 August 2016 |
Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Adam Bunn | 22 July 2016 |
Structural SEO breaks down into two broad areas. In the first you’re worrying specifically about users and their search behaviour, with the goal being to have a suitable page for any relevant search query so you have the best chance possible of ranking for that query. You’re further concerned with the ongoing user experience once a customer has found your site, too. In the second you are worrying specifically about search engines, their ability to efficiently crawl the site and whether you will have a problem with duplicate content, or thin pages.
By Stefania Romanelli | 24 June 2016 |
Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.
By Haydn Squibb | 22 June 2016 |
Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition and could implement those keywords on your site, there was a high chance you’d get all the traffic you’d ever wanted – simple right?! But are keywords still valuable and will they continue to be?