By Greenlight | 17 March 2017 |
The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.
By Bea Patman | 01 March 2017 |
Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.
By Katrina Makins | 10 February 2017 |
On the 9th February, our Head of CRO & UX, Sarah Faber Petersen; Head of SEO, Bea Patman and Operations Director at FoundIt!, Chris Dunn, welcomed guests to our UX & CRO Deep Dive event, where they covered ‘how to CRO’, why UX is so important in today’s digital landscape and how a considered UX strategy can benefit SEO. Our roundup blog reviews the key areas that were discussed on the day.
By Greenlight | 09 February 2017 |
Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.
By Greenlight | 03 February 2017 |
Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.
By Ben Cook-Northrop | 14 January 2017 |
In recent years, the rise of voice technologies on smart devices has increased and given a new way to search the web and interact with search engines. This has led to 55% of teens and 41% of adults using voice search more than once a day. Initially this was spurred on by the likes of Siri and Cortana, however, now we’re seeing more big product launches with voice activation built in.
By Agata Bowden | 14 January 2017 |
Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.