By Bea Patman | 28 April 2016 |
SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.
By Greenlight | 28 April 2016 |
The Drum Search Awards were announced on the 27th April, highlighting agencies which have impacted digital marketing over the course of the past year thanks to their contribution to search. Published through Twitter, it was a very exciting day in the office as we celebrated seven award nominations, marking the huge effort we’ve put towards our recent campaigns and cementing the high quality results we’ve proudly achieved as some of the best in the industry.
By Greenlight | 26 April 2016 |
On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.
By Greenlight | 19 April 2016 |
2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.
By Greenlight | 02 March 2016 |
Adam Bunn, Director of SEO & Social Media at Greenlight, answers key questions that website owners need to know on structural SEO. From top areas that go wrong to improvements to recommendations, Adam gets to the point of why it's imperative to get your setup right.
By Greenlight | 15 December 2015 |
Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.
By Kevin O'Connor | 07 December 2015 |
“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.