SEO

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Google’s ‘newsworthy’ update

Google’s ‘newsworthy’ update

For the second time in a month, we’ve seen Google update its core algorithm without making any official announcements. The first tweak, which was nicknamed the ‘quality update’ or ‘phantom update’, marked a change in how Google assesses content quality, whereas the most recent update (which went live on the 18th June 2015) has been dubbed as the ‘newsworthy’ update, or even the ‘news-wave’ update in some circles.

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Blog Posts

Google 'Now On Tap' – the growing importance of mobile search

Google 'Now On Tap' – the growing importance of mobile search

During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.

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Magazine

Greenlight Magazine: International Search

Greenlight Magazine: International Search

In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally.

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Blog Posts

Effecting Blogger Outreach with the Art of Mirroring

Effecting Blogger Outreach with the Art of Mirroring

Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.

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Blog Posts

Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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Blog Posts

Don’t get trigger happy with tagging

It’s time to talk about an interesting SEO and content issue I’m seeing more and more. Companies are obviously latching on to the need to have a blog and populate it – prolifically. Setting aside whether this is a good idea at all, let’s look at the impact this is having. In my experience, blogs are often run by people whose remit is to go forth and write stuff, which they certainly do with great gusto, and crucially they often tag things with equal abandon. They put no thought towards what this is doing to their site structure – and why would they?

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Blog Posts

Three Common Pitfalls of International SEO

ECommerce is big business throughout much of the world and it’s still growing across the majority of markets, so it’s even more important to make sure your website is properly set up to get the traffic you deserve.

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