SEO

Press

Our Head of SEO speaking at this year’s PerformanceIN Live event

Our Head of SEO speaking at this year’s PerformanceIN Live event

We’re pleased to announce that Bea Patman, Head of SEO at Greenlight Digital, will be speaking at this year’s PerformanceIn Live event, which is taking place on 24-25th October in London. The event celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance.

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Press

When will seasonal campaigns no longer be relevant?

When will seasonal campaigns no longer be relevant?

Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer producing clothes for specific seasons (with clothing made available for sale immediately after each show). The new format was called ‘seasonless, immediate, and personal’ – and other brands are starting to follow suit, including Topshop and Hunter.

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Magazine

The Connected Home: Alexa

The Connected Home: Alexa

The internet of things; the connected home; smart homes – these are all ways of describing a new environment in which things, devices other than computers, are internet-enabled and interactive. As with many digital concepts, it’s something we’ve talked about for many years now without necessarily seeing much evidence of it entering the reality of day-to-day life.

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Magazine

Structuring Your Website: Why Taxonomy Matters

Structuring Your Website: Why Taxonomy Matters

With the exception of SEO’s brief dalliance with single-page web apps a few years ago (just the mention of “escaped fragments” is still enough to send chills down many of our spines within the SEO team), structuring a website’s content around a logical information architecture is pretty much how we’ve always done things. As we often say, it’s not always the principles of SEO strategy that change over time but the ‘hows’ and ‘whys’ of doing them – and that’s very much the case when it comes to taxonomy optimisation.

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Magazine

SEO Strategy: Developing A Holistic Approach

SEO Strategy: Developing A Holistic Approach

This edition of our SEO magazine focuses on the wider SEO elements that are key to developing a sound strategy, from technical developments in search through to content and distribution, in order to provide a holistic look at SEO strategy in 2017.

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Press

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.

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Magazine

Understanding UX As An SEO Ranking Factor

Understanding UX As An SEO Ranking Factor

Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.

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