Search Engines

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Do you ever conduct searches in another language? 76% of people search in two or more

Without thinking about this for too long, my instinct would be to assume that not many people search in more than one language. The results from Greenlight's Search & Social Media Survey (2011-2012) however, suggest quite the opposite.

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Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Facebook and Google

Research out today shows that in May, for the first month ever, social networks received more visits than search engines in the UK. According to Hitwise , social networks accounted for 11.88% of UK Internet visits compared to 11.33% for search engines. The report goes on to point out that whilst Facebook is the most visited social media site in the UK - ahead of YouTube and Twitter, it does not dominate the social networking space to the same extent Google does the search market.

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Why you need a search strategy

With so much information flying around about how to make search engines rank you higher, its not surprising that people have started to absorb that information, and are starting to produce very techncial RFP's.

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