Search Engine Marketing

Blog Posts

Theories and updates on the mystery of zombie traffic

Theories and updates on the mystery of zombie traffic

Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.

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Magazine

The SEO Brief: News Bites

The SEO Brief: News Bites

The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.

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Magazine

The SEO Brief: 2015 Review

The SEO Brief: 2015 Review

2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.

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Press

Advice to website owners on structural SEO - Q&A with Adam Bunn

Advice to website owners on structural SEO - Q&A with Adam Bunn

Adam Bunn, Director of SEO & Social Media at Greenlight, answers key questions that website owners need to know on structural SEO. From top areas that go wrong to improvements to recommendations, Adam gets to the point of why it's imperative to get your setup right.

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Blog Posts

Google removes right hand side ads

Google removes right hand side ads

Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and Search Partners with immediate effect.

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