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The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

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Blog Posts

The state of international search today

The state of international search today

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

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Blog Posts

The spotlight on export: a Google perspective

The spotlight on export: a Google perspective

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.

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Blog Posts

Award Season has kicked off

News just in. Greenlight has been shortlisted for two European Search Awards.

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Press

Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014

Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.

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Blog Posts

Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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Press

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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