Retail

Blog Posts

Why matching e-commerce international expansion with local needs matters

In 2014, international expansion will continue to dominate strategies for a cross-section of e-Commerce businessess. As they take their products into new markets, merchants must heed cultural preferences as they effect consumer behaviour and expectations of the purchasing experience.

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Magazine

The Magazine: The eCommerce Issue

The Magazine: The eCommerce Issue

The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.

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Blog Posts

Retailers far more exposed to vagaries of the weather than they once were

Greenlight has on several occasions talked about the impact of the weather on online sales and the need for online vendors’ SEO and PPC campaigns to flexibly accommodate and easily adapt to any sudden turn of tide. So it’s interesting to see retail research agency and consulting firm, Conlumino, in its analogy of the BRC’s latest retail sales results, note just how much of a role the weather – aside from the economy, has shaped them, when compared to the same time last year.

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Blog Posts

Bing Ads - A Sea of Summer Changes

Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.

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Blog Posts

Fashion conversations, cocktails and canapés

Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the industry's biggest fashion brands and fashion retail glitterati.

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