By Andreas Pouros | 11 December 2014 |
To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.
By Kevin Murray | 18 June 2014 |
Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.
By Kevin Murray | 12 February 2014 |
It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.
By Kevin Murray | 05 February 2014 |
Greenlight is delighted to announce that one of its team has achieved the hybris Core Platform V5 Certification. The certification recognises ability to use and extend the hybris eCommerce platform and to provide the high quality solutions expected in today's marketplace. Through its partnership with hybris and other leading eCommerce solution providers, the team has delivered successful projects for a number of well-known UK retail brands.
By Warren Cowan | 08 January 2014 |
Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.
By Krishna Rao | 18 December 2013 |
Christmas is just around the bend and analysis of the latest automotive search data from Greenlight reveals Porsche and Jaguar have raced Toyota and Citroen off the track to become two of the ten most popular car brands that UK consumers have been eyeing up, online.
By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.